Customer satisfaction research: why it’s everywhere and nowhere
Editor’s note: Terry Vavra and Doug Pruden are partners at research firm Customer Experience Partners. Vavra is based in Allendale, N.J. Pruden is based in Darien, Conn. We participated in the early...
View ArticleWhat’s in your big data? Part 2: A path to profitable projects
With the pressures facing market research organizations, all projects must be as profitable as possible. But as many market research organizations deliver work, project management gaps can slowly eat...
View ArticleWhat’s in your big data? Part 3: A path to better results
This article is the final in a three-part series in which author Drew West, product marketing director at Deltek, a Herndon, Va., provider of enterprise software and information solutions, draws from...
View ArticleCan marketing researchers aspire to become analysts?
Editor’s note: Edward Appleton is a client-side senior consumer insights manager based in Europe. Here he recaps a recent conversation with Tony Cosentino, vice president and research director of...
View ArticleResearchers, be thankful for these 7 things
Editor’s note: Alexis Siegle is sample manager at Denver research firm iModerate. This is an edited version of a post that originally appeared here under the title “7 Things That Market Researchers...
View ArticleHow communication trends and data trails will transform marketing research
Editor’s note: George Wilkerson is president of Market Strategies International, a Livonia, Mich., research firm. This is an edited version of a post that originally appeared here under the title...
View ArticleDo we need to rethink market research debriefs?
Editor’s note: Edward Appleton is a client-side senior consumer insights manager based in Europe. Are debriefs actually detrimental to insights? This is a question grounded in experience, not one...
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Question for research firms: To app or not to app?
Editor’s note: Gloria Park Bartolone is senior vice president, global fieldwork operations at Maritz Research Inc., Fenton, Mo. This is an edited version of a post that originally appeared here under...
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If we are to become data scientists, how do we define “scientist”?
Terry Grapentine is a marketing research consultant in Ankeny, Iowa, and author of Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions. I agree with many points that Joseph...
View ArticlePostcards from Brazil: Research in the wild, wild South
Editor’s note: In this post, researcher Alan Grabowsky looks back at some of his experiences conducting research in Brazil during the 1970s and ’80s. Grabowsky founded ABACO Marketing Research, a São...
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CRC sneak peek: CareerBuilder’s Kassandra Barnes on gaining buy-in
Coming up in October, Quirk’s, the Marketing Research Association (MRA) and the CEB Market Insights Leadership Council are holding the annual Corporate Researchers Conference (CRC) in Dallas. Among the...
View ArticleCRC sneak peek: Coca-Cola’s Chris Elsbury on delivering successful presentations
Coming up in October, Quirk’s, the Marketing Research Association (MRA) and the CEB Market Insights Leadership Council are holding the annual Corporate Researchers Conference (CRC) in Dallas. Among the...
View ArticleWhat online researchers need to learn from digital marketers
Editor’s note: George Terhanian is group chief strategy and products officer in the New York office of research company Toluna. The rise of the 15-year-old online market research industry has been...
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Talking points for convincing senior managers to build an in-house panel
Editor’s note: Darren Bosik is senior methodologist with QuestBack, a Bridgeport, Conn., enterprise feedback management firm. As a researcher, when the discussion turns to investing in developing an...
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Researchers, think of your clients as students
Editor’s note: Kathryn Korostoff is president of Research Rockstar LLC, a Marlborough, Mass., provider of market research training. This is an edited version of a post that originally appeared here....
View Article5 takeaways from the CASRO Digital Research Conference
Editor’s note: Jared Huizenga is director of field services at Boston research firm Chadwick Martin Bailey (CMB). This is an edited version of a post that originally appeared here under the title...
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Why the view for MR in 2014 is positive
Editor’s note: Peter Harris is managing director of Vision Critical Australia/New Zealand. This is an edited version of a post that originally appeared here under the title “Why this is the year market...
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Don’t fear disruption, MR firms. Embrace it.
Editor’s note: Based in London, Richard Thornton is the global sales and operations director at Cint, a Stockholm research firm. Without a doubt, the trifecta of big data, new technology and social...
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Why product marketers should care about data privacy and security
The recent experience of Target highlights the risks to a brand of a failure to secure the personal information of its customers. Global brands such as Google and Facebook have been loudly criticized...
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Qualitative recruitment in a digital world
Editor’s note: Lisa Boughton is director and co-founder of U.K. fieldwork agency Angelfish. A quick glance at the hot topics setting tongues wagging on market research forums suggests that while...
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